Case Study: Bodyism achieves 12-month content planning and streamlined campaign execution with CoSchedule

How This Lifestyle Brand Pre-Plans 12 Months Worth of Content in Advance

Bodyism, a high-end lifestyle and wellness brand offering supplements, personal training, classes and an eCommerce shop, struggled with disorganized planning and fragmented project management. With only an out-of-date Google Doc as a content calendar, the marketing team couldn’t see what was happening across campaigns, missed details during product launches, and had difficulty coordinating promotions and inventory with operations. To solve this they turned to CoSchedule and its Marketing Campaigns/calendar tools.

CoSchedule centralized every marketing project into a single, real-time hub—using drag-and-drop scheduling, task templates and in-app conversations—so the team can pre-plan up to 12 months of content, manage large-scale product launches, and coordinate eCommerce promotions with operations. As a result, Bodyism now works well ahead of deadlines, maintains accountability across contributors, completes campaigns on time without missed details, and times promotions to protect inventory and sales. CoSchedule is credited with giving the team a holistic view of their year and improving cross-functional collaboration.

Bodyism

Beth Beake

Marketing Director