Case Study: Graebel (global relocation services) simplifies marketing workflow and completes 100+ projects annually with CoSchedule

How This Global Brand Transformed Complex, Multi-Tool Marketing Into A Simplified Workflow

Graebel, a global relocation services company with about 1,000 employees and a 20-person marketing team, faced a fragmented, slow process driven by emails, spreadsheets, and multiple tools while trying to manage more than 50 annual campaigns and 100 projects. To simplify their stack and streamline collaboration, Graebel implemented CoSchedule as their centralized marketing planning and project-management solution.

Using CoSchedule, the team created standardized workflows, centralized communication, and planned major projects in advance, which reduced their toolset from 4+ tools to one and made workloads transparent. As a result, Graebel’s 20 marketers now complete 100+ projects and 50 campaigns annually, improved cross-team communication and collaboration, and can efficiently share their calendar and progress with stakeholders.

Graebel

Joey Ham

Vice President of Global Marketing & Communications