Case Study: English Heritage achieves unified visibility across 100+ social channels and significant time savings with CoSchedule

How This Charity Promotes Over 400 Historic Sites On 100+ Social Channels

English Heritage, the charity that cares for over 400 historic buildings, monuments, and sites across England, needed to promote visitation, events, and news across 100+ social channels. Managing multiple contributors, campaigns, and stakeholders with native scheduling left the social team—and Social Media Marketing Manager Martin Jefferies—spending excessive time on manual checks and quality assurance, so they turned to CoSchedule (including its calendar view and ReQueue features).

CoSchedule gave English Heritage a unified calendar, intelligent ReQueue automation, color-coded stakeholder labels, and custom social campaign reports with read-only links and saved views. The platform provided visibility into every scheduled message, automated evergreen content distribution (the team can add 20 messages to ReQueue on a Monday and CoSchedule handles publishing), and made weekly, personalized stakeholder reporting simple—resulting in far less manual scheduling and QA, better interdepartmental collaboration and stakeholder trust, and significant time savings while maintaining consistent messaging across their 100+ channels.

English Heritage

Martin Jefferies

Social Media Marketing Manager