Case Study: Florida Realtors achieves 20+ hours per month in marketing time savings with CoSchedule

How This Association Saves 20+ Hours Per Month On Marketing Campaigns

Florida Realtors® is the largest trade association in Florida (170,000 members) with a 15-person marketing and communications team responsible for email, magazine and cross-channel campaigns. Their workflow relied on documents, spreadsheets and multiple social tools, creating disconnected processes, poor visibility and difficulty setting realistic timelines — so they adopted CoSchedule (using its Marketing Campaigns and calendar capabilities) to centralize planning.

CoSchedule provided a single, live interactive calendar and campaign system that shows team bandwidth, timelines and progress, enabling proactive roadmap planning and faster ramp-up of projects. As a result, Florida Realtors® improved project visibility and delivery quality, cut process friction, and realized measurable time savings — the marketing manager saved 5+ hours per week and the team saves 20+ hours per month using CoSchedule.

Florida Realtors

Ivey Smith

Marketing & Engagement Manager