Case Study: ECHO Storytelling achieves stronger client trust and transparent marketing workflows with CoSchedule

How This Agency Builds Client Trust With A Transparent Marketing Process

ECHO Storytelling, a Vancouver-based agency focused on custom memoirs, brand story consulting, and story-driven content marketing, needed to build client trust and collaborate remotely with a transparent process. To address this, the agency adopted CoSchedule — using features like Multi Calendar, Task Templates, Custom Color Labels, and Saved Calendar Views — so each client can view a unique project calendar and give feedback even when not co-located.

By implementing CoSchedule’s shared calendars, detailed task templates (the agency’s blog workflow can include ~20 tasks), and color-coded labels and saved views, ECHO Storytelling standardized workflows, enabled pre-publication client feedback, reduced roadblocks, and sped up project completion. The result was stronger client relationships, clearer editorial strategy (for example enforcing a 70% editorial / 30% marketing mix), and a more organized, efficient process — all enabled by CoSchedule.

ECHO Storytelling

Lauren Cheal

Audience Development Manager