Case Study: Discovery Benefits manages 55+ social channels and boosts brand reach with CoSchedule

How This 7-Person Marketing Team Supports 55+ Social Channels Using CoSchedule

Discovery Benefits, a third‑party administrator for consumer‑driven health plans with 800+ employees, relied on a 7‑person marketing team to manage 55+ social channels. Their social presence was largely reactive and inconsistent, often getting pushed aside when work ramped up. To establish consistency and better leverage content, Discovery Benefits adopted CoSchedule (including the ReQueue feature) to support a proactive social strategy.

Using CoSchedule, the team now plans and schedules social messages seven weeks in advance, connects 55+ accounts (including employee advocacy accounts), and meets weekly to coordinate campaigns. CoSchedule and ReQueue have boosted social traffic and engagement—expanding reach on LinkedIn and Twitter—while giving evergreen blog content greater longevity and a higher ROI by automatically recycling posts and ensuring consistent posting frequency.

Discovery Benefits

Abby Boggs-Johnson

Director of Marketing and Creative Services