Case Study: ON24, a webinar marketing software company, achieves 4x blog output and 1,412% organic traffic growth with CoSchedule

How One Marketing Team Quadrupled Their Content And Drove 1,412% More Organic Traffic To Their Blog

ON24, a webinar marketing software company with 500+ employees and a 20-person marketing team, struggled with a lack of centralized content processes: blogs and social posts were hard to track, deadlines were missed, and growth opportunities were lost. To solve this, ON24 adopted CoSchedule to centralize planning and production of blog and social content.

Using CoSchedule, ON24 created a maintainable, aggressive content cadence—scheduling 100+ social messages weekly and quadrupling blog output from 24 to 112 posts per year (on track for 250). The effort drove measurable results: a 98% increase in blog traffic over two years and a 1,412% increase in organic blog traffic, outcomes ON24 attributes directly to CoSchedule.

ON24

Michael Mayday

Digital Content Manager