Case Study: Fit Foodie Finds achieves 8–12 weeks of content planning and improved headlines with CoSchedule

How Lifestyle Experts Plan + Publish Motivational Content With CoSchedule

Fit Foodie Finds, founded by Lee Hersh, is a health-and-wellness website that grew from a college blog into a small business with a multi-person content team. As the site expanded, the team struggled to craft engaging headlines, maintain brand consistency across contributors, and plan content far enough ahead, so they adopted CoSchedule—using features like the built-in Headline Analyzer and Editorial Calendar (the team has relied on CoSchedule since 2011).

With CoSchedule, Fit Foodie Finds now drafts and tests headlines, assigns and reviews contributor work, and visually schedules blog, email, and Instagram content—enabling the team to plan 8–12 weeks in advance. CoSchedule gave Lee visibility into publishing dates and ownership, streamlined collaboration across the team, and made it easy to rearrange and execute campaigns, reducing last‑minute stress and keeping the brand’s content consistent and on schedule.

Fit Foodie Finds

Lee Hersh

Founder