Case Study: Baldwin Krystyn Sherman achieves 338% employee growth and an award-winning culture with Corvirtus

Creating a culture that drives sales and encourages growth

Baldwin Krystyn Sherman, a Tampa-based insurance firm preparing for rapid expansion, needed to align values and create a common language so colleagues could consistently serve clients and support growth. Baldwin Krystyn Sherman engaged Corvirtus to develop a codified culture strategy and vision—later named the BKS Azimuth—to define expected behaviors, stakeholder promises, and criteria for success.

Corvirtus collaborated with BKS leadership to memorialize those beliefs and create a prescriptive framework for hiring, performance, and measurement. The BKS Azimuth helped drive measurable results: 338% employee growth (from 57 to 250 over four years), 97.4% client retention (annual average), 23% organic growth (annual average) and 33% total growth (annual average), along with multiple external workplace awards—outcomes BKS leaders attribute directly to Corvirtus’ work.

Baldwin Krystyn Sherman

Lowry Baldwin

Shared Founding Partner