Case Study: Anson Family Farms achieves real-time, data-driven profitability with Corteva Agriscience

Anson Family Farms - Customer Case Study

Anson Family Farms, led on the financial side by CFO Ben Singleton, operates about 20,000 acres across eight counties and captures extensive John Deere machine data. The challenge was that data lived in disparate systems and slow servers, crew entries were often inconsistent, and there was no real‑time view to support timely decisions — limiting use to crop insurance reporting instead of operational or profitability management.

By integrating John Deere data with Granular’s mobile app, crews receive work orders while managers get centralized, real‑time machine activity and immediate validation of crew entries. The farm now catches data errors quickly, gains faster operational oversight during planting and harvest, and is beginning to use activity‑based costing and field-level profitability comparisons to better allocate equipment and improve margins.