Case Study: National Logistics Provider achieves 100x ROI and 10% revenue growth with Cortera Boost

Predictive insights deliver a 100x ROI

National Logistics Provider, a rapidly growing national carrier offering truckload, air freight, warehousing and refrigerated shipping, needed a way to sustain growth by focusing on profitable client acquisition. Internal analysis showed that knowing prospects’ purchase behavior and customers’ share of wallet led to higher close rates, shorter sales cycles and lower acquisition costs, so management prioritized adding predictive purchase insights to their sales process.

They deployed Cortera Boost to append purchase-behavior intelligence to customer and prospect lists, allowing reps to target high-propensity prospects and customers spending more with competitors. The initiative drove a 10% year-over-year revenue increase, delivered a reported 100× return on the Cortera investment, substantially reduced new-customer acquisition costs and supported adding more than 50 inside sales reps.