Case Study: Lipsy protects consumers from counterfeits and celebrity image misuse with Corsearch

Lipsy Protects Consumers from Counterfeits & Safeguards High-Value Celebrity Partnerships with Corsearch

Lipsy, a fashion retailer, faced the challenge of protecting its high-value celebrity campaign images from being stolen by counterfeiters. These bad actors used the images to drive traffic to their own websites selling fake products, which risked damaging Lipsy's brand reputation and its valuable celebrity partnerships. To combat this, Lipsy partnered with Corsearch for its brand protection service.

Corsearch implemented its powerful brand protection technology, which uses advanced image matching and network analysis to identify and connect infringing entities across online marketplaces, social media, and websites. This strategic approach allowed Lipsy to target the core of counterfeit networks. The results were significant, achieving 100% compliance on key sales platforms and preventing an estimated $1.23 million in lost sales by removing high-risk listings.

Lipsy

Sheena Yonker

Brand Protection Manager