Case Study: Unilever protects consumers and controls its digital footprint with Corsearch

How Unilever Protects Consumers from Counterfeits and Controls Its Digital Footprint

Unilever, a global consumer goods company, faced significant brand protection challenges including online counterfeiting, siloed internal teams, and a lack of visibility into its vast digital footprint. To combat these issues and protect brands like Dove and TRESemmé, Unilever chose to partner with Corsearch for its brand protection services.

Corsearch implemented its advanced technology, including sophisticated detection and network analysis tools, to provide a unified solution. This enabled Unilever to dismantle entire counterfeit networks rather than just individual listings, gain control over its legitimate digital presence, and identify high-risk parallel imports. As a result, Unilever achieved an 80% removal rate of outdated brand imagery during a rebrand and identified that 70% of US listings for a beauty brand were unauthorized imports, significantly enhancing consumer protection and brand integrity.

Unilever

Claire Hendey

Systems Manager