Case Study: Air-Pot protects consumers from counterfeits with Corsearch

How the Caledonian Tree Company Protects Consumers from Counterfeits

The Caledonian Tree Company, creator of the patented Air-Pot, faced a significant counterfeit issue originating from China. As the product grew in popularity, cheap imitations flooded online marketplaces, damaging the brand's reputation and confusing consumers who unknowingly purchased inferior products. Before partnering with Corsearch, the company attempted to manually remove listings, but the scale of the problem was too large for its internal team to handle effectively.

By partnering with Corsearch, the company gained a holistic view of the infringement and leveraged technology to address it. The solution provided by Corsearch led to the removal of over 1,400 marketplace listings, content on more than 60 websites, and numerous social media posts. This resulted in a drastic reduction in counterfeit activity, particularly in China, protecting both the brand's revenue and its customers from the risks posed by illegitimate products.

Air-Pot

Jamie Single

Co-Founder and Director