Case Study: Brother prevents revenue leakage and counterfeits with Corsearch

How Brother Maintains Control of Digital Channels to Prevent Revenue Leakage

Brother, a global manufacturer of printers and supplies, faced significant revenue leakage and brand damage due to a surge in sophisticated online counterfeiting across European marketplaces and websites. Their primary challenge was protecting consumers from dangerous counterfeit toners and inks, which could damage printers and erode hard-earned brand trust. To combat this, they partnered with Corsearch for its dedicated brand protection services.

Corsearch implemented a solution using its technology to systematically scour the internet, detect infringements, and leverage its strong relationships with online marketplaces. The results were substantial: Corsearch enforced against over 130,000 infringing listings and 1,600 sellers, reducing the rate of infringements in search results from 85% to 20%. This successful partnership provided Brother with the dedicated capability and intelligence needed to effectively control its digital channels and protect its customers.

Brother

Warren Fox

Assistant Manager, European Supplies & Online Channel Strategy