Case Study: Bob Ross Inc. removes unauthorized NFTs and fake merchandise with Corsearch

How Bob Ross Inc. Removes Unauthorized NFTs and Fake Merchandise

Bob Ross Inc., the company representing the iconic artist's brand, faced significant challenges with unauthorized online infringement, including fake merchandise on print-on-demand platforms and a surge in unauthorized NFTs. The scale of the problem was too large to manage manually, leading to lost revenue and brand degradation. Seeking expert help, they partnered with brand protection vendor Corsearch and its platform, ZERO, to effectively tackle these threats.

Corsearch implemented a comprehensive enforcement strategy, utilizing whitelists to protect legitimate licensees and quickly identifying and removing infringing content. The results were immediate; they reduced unauthorized NFTs on key platforms to near zero and systematically cleaned up marketplaces like Redbubble. This partnership allowed Bob Ross Inc. to confidently expand into new licensed NFT ventures, protect its licensees' investments, and prepare for future copyright enforcement, making their brand protection efforts effective and scalable.

Bob Ross Inc.

Joan Kowalski

President