Case Study: St. John Knits increases marketing efficiency with CorralData

St. John Knits - Customer Case Study

St. John Knits, a luxury fashion house, faced significant challenges due to data fragmented across more than a dozen disjointed platforms. This lack of a single source of truth hindered their marketing and merchandising teams from understanding customers and optimizing campaigns. They partnered with CorralData to overcome these visibility issues.

CorralData implemented its platform to create a 360° view of the company's data, integrating all sources to establish a single source of truth. This provided AI-powered reporting that enabled real-time decision-making. As a result, St. John Knits decreased its paid cost per acquisition by nearly 50% and increased its overall marketing efficiency by nearly 50%.

St. John Knits

Andy Lew

Chief Executive Officer