Case Study: Moon Juice drives 30% sales growth with CorralData

How Moon Juice used live insights to find, reach, and convert their best customers

Moon Juice, a sustainably-sourced wellness brand, faced a challenge with fragmented data across its marketing and eCommerce platforms like Shopify and Meta Ads. Their existing dashboards were time-consuming and could not provide critical insights like customer lifetime value, slowing down campaign optimization. They turned to the CorralData platform to unify their data and overcome these hurdles.

CorralData provided a solution by creating a centralized platform that unified Moon Juice's data stack. Leveraging its features as a CDP and for Reverse ETL, CorralData enabled the automatic syncing of high-value audience segments back into ad platforms for real-time targeting. This allowed Moon Juice to proactively target high-value customers and suppress low-value segments. As a result, they achieved a 30% increase in sales, a 39% jump in ROAS and conversion rates, and a 14% climb in average order value.

Moon Juice

Brian Kim

Director of Paid Media