Corporation Pop
22 Case Studies
A Corporation Pop Case Study
HealthyYou, an organization founded by Dr. Jan Smith, sought to address the severe mental health challenges and burnout faced by NHS health and social care staff, which were exacerbated by the Covid-19 pandemic. They commissioned the vendor Corporation Pop to design a mental health wellbeing app named MindYourself. The challenge was to create an accessible and effective digital resource that these overworked professionals could use to identify symptoms and find support during their busy schedules.
Corporation Pop implemented a human-centered UX design process to create the MindYourself app. The solution included features to help users identify signs of burnout, access quick management tools, build healthy habits, and easily signpost to support services, all designed with a focus on privacy and ease of use. Corporation Pop delivered a working prototype with exemplary UX/UI that was cheerful and simple to navigate. The outcome enabled the client to seek funding for continued development by introducing the product to sector professionals.