Case Study: Future Publishing engages B2B clients with an immersive VR experience from Corporation Pop

Future Publishing opens up multiple business offerings across 6 floors with Corporation Pop

Future Publishing, a leading global magazine publisher, approached Corporation Pop to create an innovative VR experience for its international business customers. The challenge was to develop an engaging tool that would reinforce the company's value proposition and provide a deeper understanding of its diverse business offerings in an accessible way for first-time VR users.

Corporation Pop designed and built a virtual reality experience set in a fictional, futuristic headquarters. The solution used a lift as a central navigation tool to transport users through different themed floors, each representing a core business area like technology, games, and music. This innovative approach overcame technical constraints through artistic solutions, successfully showcasing the publisher's portfolio. The final VR experience was a valuable tool for the client, effectively opening up their multiple business offerings to potential clients in an exciting new way. Corporation Pop's work was praised by the customer for its creative mindset and ability to create experiences that inspire imagination.

Future Publishing