Case Study: Frankie and Neeve’s Road Safety Academy engages children with a co-designed AR road safety app from Corporation Pop

Frankie and Neeve’s Road Safety Academy co-designs Roadbot with Corporation Pop in 2 school workshops

Frankie and Neeve’s Road Safety Academy was founded to promote road safety education for children and their parents following a tragic accident. Their challenge was to find an engaging way to deliver this critical message to a young audience using familiar technology. They partnered with Corporation Pop to develop an augmented reality app to bring their co-designed Roadbot character to life.

Corporation Pop developed a prototype app pro bono, creating a 3D AR version of the Roadbot character. The solution included interactive features like customizable colors and a user-friendly interface. The app successfully engaged its target audience, with children demonstrating high levels of interaction and remembering its safety tips. Corporation Pop's work provided the academy with a vital tool for both teaching and securing future campaign funding.

Frankie and Neeve’s Road Safety Academy