Case Study: Channel 4 pushes TV innovation with Corporation Pop

Channel 4 - Customer Case Study

Channel 4, one of the UK’s most innovative public service broadcasters, partnered with Corporation Pop to create engaging digital experiences that could extend TV content into web, social and connected-TV formats. The challenge was to make programmes more interactive, data-rich and second-screen friendly, while supporting Channel 4’s reputation for innovation.

Corporation Pop delivered a series of projects including a Ramadan microsite, a 3D Grand Designs connected-TV app, Twitter Tracker for live social sentiment, and a Paralympic Games companion app with live feeds, catch-up video and athlete information. These solutions helped Channel 4 deepen viewer engagement, showcase innovation, and were notable enough that the Grand Designs prototype was cited in a report to the House of Lords Communications Committee.

Channel 4

Lizzy Keene

Senior Online Producer