Case Study: SAP creates a better virtual happy hour experience with CorporateGift.com

SAP plans virtual gifting 8 weeks ahead with CorporateGift.com

The customer, SAP, faced the challenge of replicating the celebratory experience of an in-person event for their VIP clients during a fully digital conference. Their previous use of gift cards proved problematic due to low redemption rates and complex tax rules. SAP needed a better way to source and deliver champagne and treats to guests located all over the world and turned to the vendor CorporateGift.com for a solution.

CorporateGift.com implemented its E-Gift solution, allowing SAP to offer recipients a choice between alcoholic and non-alcoholic options and to collect preferred shipping addresses. This optimized spend and ensured successful delivery. The results were overwhelmingly positive feedback from guests and streamlined campaign management for SAP's team. The vendor's platform provided a centralized place for sourcing, sending, and managing the entire gifting campaign.

SAP