Case Study: Synthego achieves faster deal cycles and higher win rates with Corporate Visions

Synthego cuts time to close 15% with Corporate Visions

Synthego, a genome engineering biotechnology company, faced challenges with a disjointed sales approach. They were overwhelmed with technical content and lacked a unified narrative, causing confusion among buyers and stalling deals. Their sales and marketing teams told different stories with no common language. To address this, the Synthego enablement team sought a vendor, Corporate Visions, to provide a new methodology and skills training.

Corporate Visions implemented a unified sales approach with skills and messaging training, integrated into sales meetings and weekly trainings. A key component was sales leadership training to ensure manager buy-in and effective coaching. This new strategy helped Synthego clarify its unique value proposition. The results included a 12% increase in win rate, a 15% decrease in time to close, a 60% reduction in new seller ramp time to their fifth deal, and the elimination of an entire step in their sales cycle.

Synthego