Case Study: Travel and Hospitality Sevices achieves call center and demand generation optimization with Corporate Technologies, Inc.

Travel and Hospitality Sevices - Customer Case Study

Travel and Hospitality Sevices, a specialty provider of high-end vacation travel products, needed better visibility into bookings, agent productivity, discounts, margins, and demand generation. Corporate Technologies, Inc. was brought in to help replace manual reporting and give management timely insight into catalog response, sales performance, and campaign effectiveness using an operational Datamart/BI solution.

Corporate Technologies, Inc. integrated operational, campaign, and finance data into a BI data mart using SAP Business Objects, SAP HANA, SAP Data Services, and SAP Information Steward. The solution delivered intra-day booking and commission visibility, real-time financial flash reporting, and marketing analysis, helping the company adjust offers faster, improve margin control, assess agent productivity, and even identify agent misbehavior that was affecting commissions.