Case Study: Loyalty Program Services Firm achieves better campaign ROI and retention with Corporate Technologies, Inc.

Loyalty Program Services Firm - Customer Case Study

Corporate Technologies, Inc. worked with Loyalty Program Services Firm, an e-commerce loyalty program provider serving retail brands. The customer managed thousands of targeted campaigns each quarter, but its existing reporting could not adequately measure how offers, ads, products, cohorts, and outreach activities affected acquisition, retention, profit, and “freeloader” behavior.

Corporate Technologies, Inc. implemented a closed-loop analytics DataMart using Tableau, SSIS, and SQL Server, integrating data from campaign management, loyalty, affiliate, demand-side platform, and financial systems. The solution gave marketing and financial leaders dashboards to optimize offers, improve retention and online ad performance, measure profitability and ROI, forecast revenue and spend, and calculate partner commissions, creating a stronger basis for continuous campaign refinement and better return on investment.