Case Study: Higher Education Admissions Organization improves donor targeting and fundraising performance with Corporate Technologies, Inc.

Higher Education Admissions Organization - Customer Case Study

Higher Education Admissions Organization, a prestigious higher education institution, needed a better way to understand its alumni and donor landscape and improve annual fundraising results. Working with Corporate Technologies, Inc., the school sought help answering questions about campaign effectiveness, donor conversion, donor fatigue, and how to identify alumni most likely to give again. The project used a business intelligence and analytics approach, including Tableau and Microsoft SQL Server.

Corporate Technologies, Inc. implemented a marketing-focused donor reporting system with a data mart and BI dashboards to profile donors, measure campaign performance, and forecast donation activity. The solution gave the school new visibility into donor segments and behavior, helping it optimize campaign segmentation and cycles, target likely repeat donors, and improve revenue planning. While no specific dollar figure was disclosed, the case study reports a rapid ROI and a significant opportunity to increase giving.