Case Study: A Major Pharmaceutical Company achieves better patient and physician acquisition visibility with Corporate Technologies, Inc.

A Mjaor Pharmaceutical Company - Customer Case Study

A Major Pharmaceuticals Company, a global innovator in specialty biopharmaceuticals, needed a way to better track the end-to-end process of physician and patient acquisition, therapy initiation, and ongoing drug use across a highly specialized and complex sales cycle. Corporate Technologies, Inc. was brought in to help create integrated reporting and analytics visibility into sales, patient administration, and product demand.

Corporate Technologies, Inc. implemented a commercial disposition reporting system using SAP Business Objects Reports and Dashboards, Microsoft SSIS and SQL Server, Informatica Cloud Services, and Salesforce.com data integrated with specialty drug shipment information. The solution gave sales and patient teams immediate visibility into patient and physician acquisition, improved operations with business-rule-driven reporting, supported commission forecasting, and enhanced planning through better insight into product demand and inventory distribution.