Case Study: Imperial Tobacco Austria Marketing Service streamlines corporate performance management with Corporate Planning

Imperial Tobacco Austria Marketing Service - Customer Case Study

Imperial Tobacco Austria Marketing Service GmbH, a subsidiary of a global tobacco group, faced the challenge of bringing its corporate performance management (CPM) functions in-house after they were previously handled by a sister company in Germany. The company needed to establish a new CPM department and implement supporting software to manage financial reporting, planning, and consolidation, all without a local IT department. To achieve this, they worked with vendor Corporate Planning to find a suitable CPM solution.

The solution implemented was the Corporate Planner software, which was customized to model the company's specific marketing and sales project structures. Corporate Planning provided consulting to successfully implement the system within four months. The results allowed Imperial Tobacco Austria to independently generate monthly financial statements, group reports, and budgets. The process, which previously relied on cumbersome Excel spreadsheets, was reduced to under an hour per month, enabling the new department to operate smoothly and meet the parent company's objectives for cost reduction and maximized benefits.

Imperial Tobacco Austria Marketing Service

Véronique Dautriche

Finance Manager