Case Study: Nationwide Building Society drives engagement and innovation with Corporate Events

Nationwide Building Society engages 18,000 employees with Corporate Events' virtual Challenge Cup

The customer, Nationwide Building Society, faced the challenge of transforming their annual Arthur Webb Challenge Cup semi-final event into a secure and engaging virtual experience due to restrictions from the coronavirus pandemic. They needed a solution to allow 23 semi-finalist teams to pitch to leaders and inspire all 18,000 employees to watch and participate. Corporate Events was engaged to provide a virtual event solution.

Corporate Events created a secure, employee-accessible website to host the live stream, feature the semi-finalists, and allow for employee voting. They utilized their in-house virtual studio with an LED wall to host the event, enabling real-time, two-way interaction between teams and judges, both in-studio and remote. The solution successfully engaged a vast audience and continued to promote a culture of innovation and collaboration, building on the previous success which had delivered £2 million in forecasted efficiency savings.

Nationwide Building Society