Case Study: Heineken UK creates an immersive VIP Champions Cup experience with Corporate Events

Heineken UK paints the room green for 250 guests with Corporate Events

Heineken UK, a Premium Partner for the Champions Cup, faced the challenge of transforming the blue-themed Tottenham Hotspur Stadium into a completely immersive, green-branded environment for a VIP event. Their brief to Corporate Events was to "paint the room green" and create a memorable Heineken experience for 250 attendees before, during, and after the rugby match.

Corporate Events implemented a solution using creative design, large-scale print, customized furnishings, and green lighting to overhaul the space's branding. They created engaging focal points like a Heineken DJ booth hosted by James Haskell, interactive QR code competitions, and sessions with rugby stars. The result was a resounding success that fully met the objective, leaving a lasting impression on all guests and receiving brilliant feedback from the client.

Heineken UK