Case Study: Q Mixers boosts awareness and loyalty with Cornett

Q Mixers lifts awareness and loyalty 20% with Cornett

The customer, Q Mixers, faced a challenge with brand awareness in a crowded market. They needed to differentiate their premium cocktail mixers and convince consumers to upgrade from lower-quality options. The vendor, Cornett, implemented digital and out-of-home (OOH) advertising campaigns to address this.

Cornett's solution was the "Q It Up" campaign, which used humorous social media ads and significant OOH placements in several cities and ski resorts. This approach highlighted relatable annoyances to position Q Mixers as a simple upgrade for cocktails. The campaign successfully resulted in a 20% lift in brand awareness and loyalty for the customer.

Q Mixers