Case Study: The Health Informatics Service achieves stronger brand visibility with Cornerstone Design & Marketing

The Health Informatics Service boosts organic web traffic 208% with Cornerstone Design & Marketing

The Health Informatics Service (THIS), an NHS-hosted digital healthcare specialist, faced challenges with its brand identity and market positioning despite its success. To ensure continued growth, they engaged Cornerstone Design & Marketing for a comprehensive rebranding and marketing strategy to better reflect their services and increase market share.

Cornerstone implemented a full-service solution, beginning with a marketing audit and customer research to inform a new brand identity and website. They executed a multi-channel B2B marketing strategy encompassing PR, social media, SEO, and PPC. The results were significant, including a 93% increase in web users, a 208% rise in organic traffic, and THIS achieving leading search visibility ahead of key competitors. Cornerstone's work also extended to physical signage and a photoshoot to fully embed the new brand.

The Health Informatics Service (THIS)