Case Study: Recycle for Greater Manchester achieves a refreshed brand and improved website experience with Cornerstone Design & Marketing

Recycle for Greater Manchester boosts waste reduction across 9 councils with Cornerstone Design & Marketing

Recycle for Greater Manchester (R4GM), working with local authorities to inspire waste reduction and recycling, required a rebrand and a new website to increase its campaign visibility. The challenge was to create a strong, cohesive brand family that incorporated the established identities of its nine partner councils while retaining its widely recognized logo. They partnered with the vendor Cornerstone Design & Marketing for this creative rebrand and web design and development project.

Cornerstone Design & Marketing developed a new brand family by combining the council partners' colors into a design that echoed the existing recycling symbol. They then built a highly bespoke, user-focused website with a cohesive look and strategic calls to action across all pages to effectively communicate R4GM's messaging. The solution had a hugely positive impact, successfully driving a change in community attitudes and actions towards waste reduction to achieve genuine environmental effect.

Recycle for Greater Manchester