Case Study: North West Ambulance Service refreshes its brand and communications with Cornerstone Design & Marketing

North West Ambulance Service refreshes its brand for 1.3 million 999 calls a year with Cornerstone Design & Marketing

North West Ambulance Service (NWAS) required a comprehensive rebrand to reflect its modern, professional service and unify its diverse teams under a contemporary visual identity. They engaged their long-term marketing partner, Cornerstone Design & Marketing, to handle this brand refresh and the roll-out of the new marketing strategy.

Cornerstone Design & Marketing developed new brand guidelines based on a 'clean, contemporary, clinical and colour' methodology, which included a refreshed color palette, strong typography, and a suite of new character illustrations. They also created a renewed tone of voice and logos to represent the organization's core values. The rebrand was successfully rolled out across all internal and public-facing communications, including digital platforms, print, and social media, reinforcing NWAS's professional image and caring ethos.

North West Ambulance Service