Case Study: North West Ambulance Service eases NHS pressures with Cornerstone Design & Marketing's digital campaign

North West Ambulance Service reaches 267,890 people with Cornerstone Design & Marketing

The customer, North West Ambulance Service (NWAS), faced the challenge of easing seasonal pressures on the NHS by educating the public on making appropriate healthcare choices and reducing non-emergency calls to 999. They partnered with the vendor, Cornerstone Design & Marketing, to develop a public awareness campaign utilizing digital marketing and promotional literature design.

Cornerstone Design & Marketing implemented a multi-channel digital campaign centered on the theme "Make the Right Call," which included social media marketing, PPC, a dedicated microsite, and animated videos featuring a family of relatable characters. The campaign successfully reached over half a million people organically and nearly 268,000 through paid ads, driving significant traffic to the microsite and raising awareness to help free up emergency services for those in critical need.

North West Ambulance Service