Case Study: North West Ambulance Service boosts volunteer car driver recruitment with Cornerstone Design & Marketing

North West Ambulance Service gains 50 new volunteers with Cornerstone Design & Marketing

The North West Ambulance Service (NWAS) needed to recruit volunteer car drivers to transport patients. They partnered with the vendor Cornerstone Design & Marketing to create a full marketing strategy that would raise awareness of the role and drive applications, moving beyond their traditional support base to engage a younger audience.

Cornerstone Design & Marketing developed the award-winning "Star in a Car" campaign, which utilized PR, social media marketing, and design to celebrate existing volunteers and attract new ones. The results were significant, including a 2,500% increase in phone enquiries, 196 applications, and 50 new volunteers recruited, which saved the NHS considerable expenditure. The campaign won a Gold award at the Chartered Institute of Public Relations’ 2019 North West PRide Awards.

North West Ambulance Service