Cornerstone Design & Marketing
49 Case Studies
A Cornerstone Design & Marketing Case Study
Cornerstone Design & Marketing provided comprehensive marketing support for LTE Scientific, a long-established manufacturer of laboratory sterilisation and medical equipment. The challenge was to enhance LTE's digital presence with a new website that reflected its professionalism and efficiency, while also improving its market position and supporting its national and global operations.
The solution involved designing and building a new, clinically-themed website with an improved user experience, including an autoclave selector tool and a resources portal. Cornerstone Design & Marketing also implemented a tactical digital strategy with SEO and PPC, and expanded into PR. The results were significant, with SEO increasing new users by 43% and PPC traffic by 262%. This holistic approach led to a 94% increase in direct traffic, greatly expanding LTE's online reach and engagement.