Case Study: Dexcel Pharma boosts Kwells’ digital reach with Cornerstone Design & Marketing

Dexcel Pharma boosts Kwells organic users 1,238% with Cornerstone Design & Marketing

Cornerstone Design & Marketing partnered with Dexcel Pharma to revitalize its heritage travel sickness brand, Kwells. The challenge was to refresh the brand, increase awareness among new audiences, and establish a strong digital presence that competitors lacked, moving beyond its traditional pharmaceutical image.

The solution involved a comprehensive marketing strategy including a new website, SEO, social media launch, and a PR campaign. Cornerstone also modernized the brand's visual identity and packaging. The results were significant: PR reach hit 6.8 million, vastly exceeding the 1 million target, website organic traffic grew over 1,200% year-over-year, and social media engagement skyrocketed, with Instagram reach increasing by 10,587%. These efforts helped solidify Kwells as a top market leader.

Dexcel Pharma