Case Study: Chorley Building Society celebrates 160 years and modernises its website with Cornerstone Design & Marketing

Chorley Building Society celebrates 160 years with Cornerstone Design & Marketing

Chorley Building Society, an independent mutual society, approached Cornerstone Design & Marketing to create a marketing campaign to celebrate its 160th anniversary. The challenge was to highlight the society's heritage, community impact, and product offerings to both existing and prospective members.

Cornerstone Design & Marketing developed a full-service marketing campaign with the theme "At the heart of the community for 160 years," which included in-branch literature, PR outreach, and online banners. The campaign's success led to a further project where Cornerstone redesigned and rebuilt the society's website to improve user experience and ensure brand consistency. The PR component alone achieved coverage in key local media, reaching an audience of over 110,000.

Chorley Building Society