Case Study: Burnley Leisure achieves stronger brand unity and digital growth with Cornerstone Design & Marketing

Burnley Leisure boosts web sessions 18% with Cornerstone Design & Marketing

Burnley Leisure, a charitable leisure trust operating various recreational facilities, faced a marketing challenge due to its rapid growth. Its individual venues were operating in silos without a unified strategy, which diluted its brand voice and hindered customer engagement. They enlisted Cornerstone Design & Marketing, following a recommendation, to conduct a comprehensive marketing audit.

Cornerstone Design & Marketing developed and implemented a unified two-year marketing strategy for Burnley Leisure. This included a rebrand, a new bespoke website, and integrated social media and PR plans. The results were significant, including an 85% increase in website sessions, a 116% rise in Facebook engagements, and exceeded membership targets. Cornerstone's work successfully unified the customer experience and greatly increased digital reach and ROI.

Burnley Leisure