Case Study: Active Tameside strengthens its brand and website performance with Cornerstone Design & Marketing

Active Tameside boosts web sessions by 11% with Cornerstone Design & Marketing

Active Tameside, a not-for-profit leisure trust operating facilities across Greater Manchester, initially approached vendor Cornerstone Design & Marketing for a website development project. The challenge was a lack of cohesive branding and a disjointed online presence between its many venues and services, which created barriers to cross-selling and failed to communicate the full scope of its community offerings.

Cornerstone Design & Marketing implemented a full rebrand and developed a new, user-centric WordPress website on a bespoke framework. The solution unified all venues under one site with improved booking APIs and included a comprehensive multi-channel marketing strategy. The results were significant, including an 11% increase in web sessions, a 29% rise in pages per session, and an 87% increase in Facebook engagement, solidifying the trust's unified brand presence.

Active Tameside