Case Study: Orthopedic Institute of Pennsylvania boosts patient engagement and call volume with Cork Tree Creative

Orthopedic Institute of Pennsylvania boosts Google Ads calls 398% with Cork Tree Creative

The Orthopedic Institute of Pennsylvania (OIP), a leading orthopedic provider, faced mounting competition from large health systems and a lack of consistent brand identity. Their previous marketing efforts failed to effectively target patients, and their digital advertising underperformed. With limited internal resources, OIP partnered with healthcare advertising agency Cork Tree Creative to refine its brand and optimize its patient acquisition strategy.

Cork Tree Creative executed a comprehensive, multi-faceted advertising strategy for OIP, which included a new visual identity, targeted digital campaigns, and social media management. By continuously optimizing their Google Ads and leveraging data-driven refinements, Cork Tree achieved significant results. These included a 398% increase in calls from Google Ads and a 96% increase in calls from Google Business Profiles, solidifying OIP as the region's premier orthopedic provider.

Orthopedic Institute of Pennsylvania