Case Study: 3A Composites achieves over 80% B2B self-service adoption with Corevist

How 3A Composites Converted Site Visitors To Sales

3A Composites, a global manufacturer of lightweight materials, needed to introduce a web-based, SAP‑integrated post‑order customer service channel to customers who were used to ordering by phone, fax, EDI and email. To do this without disrupting existing fax-to-SAP flows (Esker) they partnered with Corevist to launch myaccount.3AC.com and drive user adoption of the new portal.

Corevist implemented an automated, SAP‑generated email confirmation system that links faxed orders back to myaccount.3AC.com, applies customer-specific logic (who receives confirmations, PDF vs. link), supports multilingual templates, and preserves Esker order processing. The impact was dramatic: adoption jumped from under 1% to over 80%; in March 2013 roughly 150 of ~200 weekly orders were accessed via the site, and only 52 of 1,404 orders required PDF confirmations (<4%), yielding major customer service efficiency gains.

3A Composites

Kirk Jones

Chief Information Officer