Case Study: Bell & Howell reclaims market share and boosts parts sales with Corevist's SAP-integrated eCommerce

Bell and Howell used SAP-integrated ecommerce to increase sales and reclaim market share for a replacement parts business that had been struggling

Bell & Howell, a maker of high-speed mail and parcel-handling equipment, was losing replacement-parts business because its legacy SAP-based parts site offered poor search, no product photos or descriptions, no online credit-card payments, and a difficult checkout and order-tracking experience. To recapture market share and modernize after restructuring, Bell & Howell selected a SAP-integrated ecommerce solution from Corevist (Corevist Commerce).

Corevist implemented a real-time, SAP-integrated B2B ecommerce site using an Agile three-month rollout that added online credit-card processing, bulk order uploads, order status tracking and streamlined user management. The Corevist solution doubled regular users from ~250 to 500 in two months (over 600 the next month), drove an additional $200,000 in monthly revenue within 60 days, and cut new web-user setup time from ~20 minutes to under one minute.

Bell & Howell

Anubhav Gupta

Director, SAP Applications, Information Technology Group