Case Study: Leading Online Retailer achieves on-demand scaling and low-latency performance with CoreSite colocation and cloud connectivity

Leading Online Retailer - Customer Case Study

A fast-growing online home‑goods retailer with a seven‑million‑product inventory and roughly 40% annual growth faced mounting infrastructure challenges: its on‑site data center was overprovisioned to handle seasonal traffic spikes (leaving costly idle capacity), while an all‑cloud approach risked high bandwidth costs and latency. The company needed a flexible, cost‑effective way to right‑size compute and storage, maintain low‑latency transaction processing, and scale instantly during peak events without harming the customer experience.

The retailer moved to a hybrid model with CoreSite colocation and direct cloud connectivity (AWS Direct Connect), enabling predictable on‑prem capacity at ~80% daily utilization and on‑demand cloud bursting for spikes. The result: low‑latency, high‑speed transactions and a smoother site experience, a single‑day revenue peak of $140 million with no performance issues, and a scalable data center partnership and roadmap to support future growth.