Case Study: Yugo achieves rapid global growth and higher conversions with CoreMedia Experience Platform

Yugo launches 3 new markets in 3 weeks with CoreMedia

Yugo, a global student accommodation provider, faced operational complexity and slow, manual processes when launching new properties and entering new markets. Their rigid infrastructure created bottlenecks in content operations, making personalization difficult. To support its mission and rapid expansion, Yugo partnered with CoreMedia and its flexible digital experience platform to build a resilient digital foundation.

With CoreMedia's composable content platform, implemented with the help of Renegade, Yugo was able to rapidly launch localized, high-converting websites with seamless CRM integrations. The solution enabled the launch of three new markets in just three weeks. This scalable framework drove conversion rates as high as 90% in some regions, outperforming benchmarks and allowing Yugo to expand its brand without compromising on speed, consistency, or relevance.

Yugo