Case Study: DAK-Gesundheit boosts website engagement with CoreMedia CMS

Transforming Digital Experiences for DAK-Gesundheit

DAK-Gesundheit, a leading German health insurance provider, sought to stay at the forefront of digital innovation in healthcare to enhance experiences for its millions of members and employees. Their challenge was to create a more customer-centric digital presence. They partnered with vendor CoreMedia, adopting their CoreMedia Content Cloud Service for its future-proof CMS capabilities.

The CoreMedia solution involved shifting to a state-of-the-art cloud service to implement Conversational User Interfaces (CUI) and a hypermodern website. This strategy resulted in a threefold increase in website clicks and an impressive 97.8% positive customer feedback from over a million reviews, significantly boosting user engagement and solidifying their digital leadership.

DAK-Gesundheit

Erik Ober

Product Owner