Case Study: TIM Brasil boosts conversions and cuts acquisition costs with CoreMedia CMS

TIM Brasil boosts conversions 209% with CoreMedia

TIM Brasil, one of Brazil's top telecommunications companies and a subsidiary of the TIM Group, faced significant challenges in the highly competitive broadband market. Their digital landscape was fragmented with disjointed systems and unintegrated customer relationship management tools, leading to inconsistent customer experiences, a high cost per acquisition, and inefficient operations. To address this, they partnered with vendor CoreMedia to implement a digital transformation strategy.

CoreMedia implemented its Engagement Cloud solutions to unify TIM's digital ecosystem, integrating various media sources and customer touchpoints into a single platform. This provided real-time access to customer data, enabling personalized customer journeys and automated workflows. The solution delivered remarkable results for TIM, including a 209% increase in conversions and a 53% reduction in cost per acquisition. The transformation now impacts close to 200 million users monthly, solidifying the company's position in the market.

TIM Brasil