Case Study: Henkel achieves scalable omnichannel brand consistency with CoreMedia CMS

The optimal omnichannel customer experience for a global umbrella brand

Henkel, a global company with a diverse portfolio of consumer and industrial brands, faced the challenge of managing a complex digital presence across over 60 websites and 40+ languages. They needed a way to ensure brand consistency, increase publishing efficiency, and provide an optimal omnichannel experience. To tackle this, Henkel partnered with CoreMedia and implemented its Content Cloud CMS and DXP solutions to centralize content management and reduce complexity.

The CoreMedia solution provided a modular system that acted as a central content hub, allowing Henkel to create content once and efficiently reuse and adapt it for various brands and markets. Key results included the ability to publish dozens of language versions in real time, a streamlined process for distributing time-critical global information, and the effortless implementation of a complete global brand redesign. CoreMedia's technology enabled Henkel to launch new websites faster and scale innovation for its omnichannel presence.

Henkel

Martin Schönfeld

Head of Digital Platform and Technology Management